How To Size Images for Social Media

Blog Tools, Online Business

social-media-sizing-cheat-sheet-600We've all been there.

Well, at least I have.

What size is this image supposed to be?

Every social network has it's own set of parameters. Some use a round thumbnail (yes, I'm talking about you Google+) while the majority use square. What is the ideal posting size so that important parts aren't cropped off?

With all of the different requirements, it can be such a headache to update social media profiles. This great infographic breaks down the common image sizes for the six most popular networks.

Image Sizes for Social Media

  • Facebook: cover photo, profile picture, app images, video, etc.
  • Twitter: profile picture, header image, recent image, in-stream, shared image, and video preview
  • Google+: company profile, status update, shared video, and shared photo
  • YouTube: Branded channel, profile picture, mappable header, video thumbnail, and video preview
  • LinkedIn: horizontal logo, cover photo, thumbnail, company square logo, careers cover photo, products and services banner image, and product image
  • Pinterest: profile, board, thumbnail, and profile picture

There's one dimension missing in the infographic. It is the custom video thumbnail for YouTube videos and it's one I use every week. When you are uploading the video file, you have the option to upload a custom image to be used as the thumbnail for the video. It should a resolution of 1280×720 (with minimum width of 640 pixels). When cropping the image, maintain a 16:9 aspect ratio. Oh, and keep the image in .JPG, .GIF, .BMP, or .PNG format and under 2MB. That's all!

How To Size Images for Social Media (Complete Guide)

Update (June 13, 2014): With some recent changes to Twitter & Facebook, we are including this updated cheat sheet (Courtesy of Constant Contact Blog). The original is shown below.



This infographic was produced by LunaMetrics.


Now It's Your Turn

What image dimensions do you have trouble finding? Which ones are missing here?


Hi, I'm the Author!

Bryan Haines is a travel blogger, photographer and content marketer. He is co-founder of Storyteller Media (content marketing for travel brands). Bryan also runs two authority blogs with his wife, Dena: ClickLikeThis (GoPro tutorials) and GringosAbroad (Ecuador travel).

9 comments… add one
  • Debra Walker Dec 26, 2014, 1:32 pm

    Simply marvellous! Thoroughly enjoyed reciving and sharing this post. Thank you.

  • hazel Dec 3, 2014, 9:05 am

    You could also try this v handy design tool….

  • Gaynor Brown Nov 22, 2014, 5:45 am

    Thank you for such a great post as it is really useful information!

  • Ricardo Schillaci Jul 24, 2014, 10:23 am

    Great post Bryan! Many thanks

  • Lee Jan 21, 2014, 9:52 am

    Bryan, this is super helpful! I’ve been trying to assemble bits and pieces of the same information, (but not in the most organized way as I should have) so THANK YOU! I really appreciate this!

    • Bryan Haines Jan 21, 2014, 10:16 am

      So glad you can use it. This continues to be helpful for us too.

  • Jim Bob Howard Jan 21, 2014, 9:01 am

    Thanks for this, Bryan. Some great info captured in it.

    I’ve been sharing our WP posts on our Facebook page ( and running into some discrepancies regarding featured image sizing and cropping.

    On my page, the featured image from the post is resized (and cropped) to 377×197 when FB chooses the image from the URL.

    If I highlight the post, on my page, FB shrinks the above smaller to 155×103.

    But, for both, it will appear on other people’s timelines as 398×207.

    If I upload a pic to use with a link, FB will resize it to 401 width, without cropping it. On timelines, it will be 398 width, no crop.

    If I don’t like how FB crops my featured image, at the time of posting, I can upload a properly-cropped version (aiming for 377×197) to go along with my post.

    And sometimes, FB crops to a 154×154 square thumbnail, regardless of whether it picks up the image from the post or I upload it.

    And I still need to explore all of the other ways FB displays an image (when multiple people share, when viewing on the “who shared this”, etc.)

    I’ll certainly be using this infographic though to try to have a bit more control over my images…

    NOW, we just need a similar one for how WP crops featured images. I have to manually re-make about 6 of them every time.

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